Digital marketing requires constant learning, adapting to trends and changing market conditions. In an industry that is constantly changing, it is important for knowledge to be current and useful in order to stand out in your position and be attractive to potentiaV  gambling database brazil   employers. See what 9 competencies are worth developing to be a desirable digital marketing manager.

 

I started my adventure with digital marketing with social media, gradually adding more skills to them, thanks to which I can now say that I am a T-shaped marketer . Working in consulting, I know what skills my clients are most looking for. I added an analysis of articles, industry reports and job advertisements. On this basis, I selected 9 digital marketing skills that are worth developing in 2023.

1. Social media marketing

According to the Digital 2023 Poland report, 27.5 million Polish residents use social media. What’s more, the average Polish internet user spends over 2 hours a day on them. It’s no wonder that fluent knowledge of social media, effective communication tactics, the specifics of individual platforms and the ability to plan publications are desirable competencies in digital marketing.

As you can see, social media marketing is not just about publishing posts, but a number of different activities and skills, including:

• copywriting,
• creating advertisements,
• creating publication calendars,
• analyzing and reporting results,
• community management and discussion moderation.

If you want to develop your social media skills, take the Social Media 2.0 course to learn effective tactics for working across different social media platforms.

2. Data analysis

Data analysis is key to making informed marketing  use sms lead generation to increase retail sales decisions. It allows you to design further steps in such a way that they are based on data and conclusions drawn from their analysis.

Digital marketers who can analyze data can understand how their actions affect business results. Data analysis allows you to make informed decisions based on facts. The ability to collect and analyze data allows you to:

• Monitor the effectiveness of your marketing campaigns.
  This data can help you understand which campaigns are working and which ones need improvement.
• Identifying trends and opportunities.
  Data analysis will allow you to more belgium numbers  accurately identify market trends and opportunities and help you create effective marketing strategies.
• Optimizing marketing campaigns.
  Data analysis will help you increase the effectiveness of campaigns and adapt them to the needs of target groups.