Another sneaky way a competitor can get a brand’s attention is by running an ad in their name.
Tests show that a significant percentage of users searching for a particular brand will click away from that brand’s website and instead click away from the first page of search results (SPR). If a competitor has a compelling ad at the top. a significant portion of the clicks may go there.
Running ads on your brand name
Product names. and founders’ names should be a best practice in any business. especially in industries where competitors are likely to run ads using the brand name.
This allows you to appear there as the official page behind the brand and. based on a typically higher quality score. get a larger share of clicks at a lower cost.
Abandoned social media platforms
Potential customers are likely to search for a brand name before making a purchase. They can often find and visit a social media profile to get more information. and what they find there can be crucial to their purchasing decision.
More and more brands have almost telegram database abandoned social media profiles. They focus their efforts on platforms that seem trendy. But forget that the others are still here and need to be maintained:
- by responding to comments
- updating header images
- by frequent publishing
Although you may achieve greater engagement on Instagram or TikTok. that doesn’t mean an old Facebook profile or still-rated LinkedIn page shouldn’t be considered before making a purchasing decision.
What does it say about a brand when one of its major social media platforms is not constantly updated?
Creating and maintaining profiles how to measure social selling to improve roi on major platforms is essential to properly defending a brand’s reputation. Not However. visiting a platform should not lead users to form negative opinions about the brand’s image. Commitment to customer service. or product quality.
Balance the sentiment of the pages
Dissatisfied users. clients. and employees are likely to vent on sites like Google Reviews. A page with three negative reviews is very different from a page with three negative. two positive. And one neutral review.
It’s similar to interviewing three phone number spanish dissatisfied clients versus interviewing three people. Only one of whom was dissatisfied and the other two provided a neutral or positive review.
Regularly monitor your website and social media for mentions of your brand and product. Implement processes to offset negative impressions and highlight positive ones.