Define the keywords A very common mistake is trying to brazil phone number list rank for searches with overly generic terms or competing for highly competitive keywords. Instead, it’s much more effective to target specific keywords like “invisible orthodontics in Sabadell” or “professional dental cleaning in Terrassa.” These searches are less competitive and reflect a higher search intent .
Additionally, each service should have its own keyword strategy. Don’t target “teeth whitening” as “dental implants” or “dental emergencies.” Each has its own volume, seasonality, and intent, and this should be reflected in your content and website structure. You should have specific pages for each service and target them with the appropriate keywords.
Define the keywords Structure your website for SEO and create optimized service pages
As we mentioned, to position yourself well and attract for businesses targeting the italian market clients to your dental clinic, a single page that covers all your services isn’t enough . Each specialty should have its own page, with SEO-optimized content, quality images, calls to action, and a clear structure.
For example, create specific pages for invisible orthodontics, teeth cleaning, veneers, or periodontics. This not only improves your ranking but also helps patients better understand what you offer and how you can help them . You can also link to these services from other content or from your Google Business Profile.
Develop quality blog content for long-tail keywords
Many users aren’t directly searching for a service, but instead ao lists ask questions like “How long does a dental cleaning take?” or “Is it painful to get veneers?” These informational searches are a golden opportunity to attract qualified traffic . Creating articles that answer common questions allows you to position yourself as a reference and, in addition, drive that traffic to your services.
The more useful and specific the content, the greater the likelihood that the user will end up booking an appointment . For example, a post titled “Types of Orthodontics and Which One Is Best for You” can rank higher in search engines and redirect to your orthodontics page with a direct call to action.
Optimize your Google My Business listing
Having a well-optimized Google listing is essential to standing out in local searches. Make sure you complete all fields: description, hours, photos, services, and always include keywords related to your specialty and location.
This not only improves your visibility on Google Maps, but also instills trust in patients . An incomplete or outdated profile can cause them to choose a more professional clinic.