Podcasts in Brazil are not only in fashion, but also place the country in the third position in the world among the countries that consume the format the most. Just because of its wide dissemination, it would already be a great attraction for companies that intend to invest in podcasts, but the format also has another advantage: it is not niche Mobile List and reaches different generations , according to research on the subject. For companies that are interested in creating a podcast, it is necessary to invest in proper planning and the appropriate podcast hosting software . In this article, Capterra explains best practices for anyone looking to make a podcast.
What is a podcast?
Podcast is audio content that listeners can download to their computer or mobile device, or stream online via a streaming platform for listening at the most convenient time and place, as defined by Gartner . They can be free, freemium (some episodes are free, however you have to pay to access more content) or fully paid. In general, podcasts Somalia Email List include a script followed by a presenter, which aims to establish direct communication with listeners, and are available in a sequence of episodes. Listeners can listen to podcasts on almost any device that supports audio playback, such as tablets, mobile phones, Bluetooth music players and other MP3 players. In general, the podcast includes a script followed by a presenter, which aims to establish direct communication with listeners.
The podcast includes a script
From a business standpoint, podcasting can be effective in strengthening a company’s connection with current and potential customers, as well as spreading a brand’s most important messages and offerings. Are podcasts good for business? Some users prefer listening to descriptive and informative podcasts rather than reading articles or watching lengthy videos. A small business owner can benefit from a podcast by focusing on brand establishment, growth and relevance to the audience. There are many advantages to starting a podcast such as those outlined below. Podcasts are convenient and affordable Customers can listen to each episode through the podcast hosting platform your company chooses. They can download the audio files to their devices or listen to them online streaming from platforms like Spotify, Apple Podcasts and Google Podcasts, which makes the whole process more convenient for listeners.