When you run an ad, you can choose one of 3 approaches. Different display strategies.
- Conversion Optimization.Use if you have the budget and audience to achieve 10 or more goals per week.
- Click Optimization.Suitable for those with a small audience or budget, and you do not want to switch to other training goals. This strategy will remove the limitations of training the advertising algorithm. As a rule, it works better than untrained conversion optimization.
- Manual bid management.Choose when you know what keys and specific queries are needed for the top.The advantage of this strategy: you can night clubs and bars email list practically level out impressions by autotargeting. It cannot be disabled in the group settings, but you can set a separate bid — 30 kopecks. With it, there will almost certainly be no impressions. Therefore, all that remains is to enable the keys you need and set high bids for them to block competitors.
Dynamic Search Ads and Smart Banners
This hypothesis is suitable for target traffic management. For example, if you have a site with B2B equipment.
Dynamic search ads (DSA) and smart how to write a blog that ranks higher in search engines banners work based on information from the feed or the site itself. If it is built correctly and Yandex Direct can correctly take information from there, then there will be no problems with the setup.
Sometimes, prices are not indicated on websites with B2B equipment: they are not shown to a wide audience, competitors, or are simply provided at the client’s request. It turns out to be not a standard online store, but a catalog website, from which Yandex Direct cannot take information and make a working ad.
In this case, there are several options for making a feed:
- With the help of programmers.
- Manually via Direct.
Remember: creation takes time. Therefore, use this method if you do not have a very large assortment. And when there are changes in the products on the site, you will have to change the ads manually. - Through a template that you can design yourself using Notepad.
Suitable for a catalog site with or without turkey data prices. The file contains all the links that Direct recognizes. You will only have to prepare information about the product without additional keys.
In the case of DPO, it is important to use autotargeting only for target queries.
Key Site Blocks: Which Elements Increase Conversion
Heading and subheading
The main elements on the page are the title and subtitle. Therefore, first of all, it is important to analyze their correctness and informativeness on the site. Check whether they reflect the essence of your USP so that the client immediately understands what is being offered to him.
In B2B spheres, there is a common problem: headlines are written by experts in their niche, so they are understandable only to people immersed in business. If a person without an understanding of the topic visits the site, then not everyone will be able to understand what is being discussed.
Important: Before publishing headlines and subheadlines, analyze them: interview at least 10 people from the outside. If the majority does not understand anything, you will have to rewrite it.
Headlines can be composed, for example, according to the 4u formula: benefit, uniqueness, specificity and urgency.