In this episode of the Digital Agency Series Podcast, I chat with Brogan brazil telegram data Renshaw, Founder and Director at Firewire Digital based in Newcastle, Australia. After initially starting as a full-service digital agency, Brogan realized a gap in the Newcastle agency market for a dedicated SEO & PPC agency. He soon pivoted the agency to this speciality and has been successfully competing against other agencies in the area who are trying to offer everything. Listen to the full interview (26mins) on Apple Podcasts or Google Podcasts or jump to the interview transcript.The answer was a resounding ‘yes’. Despite the fact that Firewire Digital originally launched as a full-service digital agency,
Interview with Brogan Renshaw from Firewire Digital
I had the pleasure of meeting Brogan, a fellow Aussie who has put the hard yards in today, we are not implementing over the years to grow a specialist agency, bucking the trend in a city of full-service digital agencies. Originally from Sydney, Brogan and his wife moved north to the idyllic coastal town of Newcastle to buy a house. After losing his job at a previous agency when the client relationship soured, he took matters into his own hands and embarked on his own agency founder journey. He soon found out the Newcastle agency scene was all full-service. The key question was – could a specialist agency survive in a smaller regional city like Newcastle? Brogan found his fit not by niching down to an industry or type of client but instead, niching down to a service offering: SEO & PPC.
Interview Transcript
Tim: Hey, it’s Tim Hill here from the Digital Agency Series podcast, where we phone number list from mobile lead meet digital agency founders from all around the world. We find out how they started their agencies, how they grew in the early days and how they scale their businesses today. Digital Agency Series is presented by SEOptimer the world’s best SEO audit and reporting tool. Trusted by over 1,500 agencies to automate their SEO audits and generate new business leads. If you haven’t tried it, sign up for a free 14-day trial at seoptimer.com. Today, I’m chatting with Brogan Renshaw, director at Firewire Digital, a digital agency based in Newcastle, Australia. Brogan and his team of three specialize in SEO.