A good reason you would think to handle such a strong and recognizable brand with care. Especially if you make the financial value of this recognition measurable. Not for Elon Musk, he sees Twitter as nothing more than a link in his own master plan. According to various brand valuation agencies, he has wiped out between 4 and 20 billion dollars (!!!) of brand value with the rebranding of Twitter.
Musk is not only throwing the mone
Also more than 15 years of consistency and trust in the trash in one weekend. He seems to expect users to build a new relationship phone number lead from scratch with what is now X. A stranger with a different face and also a different character. Where Twitter with the blue bird had a softer character, X looks hard, dark and seems to have been subject to controversial policy decisions for a long time under the wings of Elon Musk.
My mother always said, ‘
‘Big bird’ plans
Elon Musk is not the first to want to expand a (social media) platform into something much bigger. And I too must admit that it is logical to start the discussion whether the current brand name is still appropriate.
Google and Facebook have
A been in the same boat. For example, ‘Google’ changed its name to ‘Alphabet’ to look beyond the search engine and ‘Facebook’ became ‘Meta’ to give shape to its europe email ambitions in the metaverse. However, the original names remained as products. For example, Facebook is still the well-known social media platform and we still ‘Google’ via the well-known search engine. A win-win situation, it seems to me, whereby technology companies can make their vision tangible, but the consumer does not become alienated how to implement a business development strategy from the brands to which these companies owe their success.
Also read: The best times to post on Instagram, TikTok, LinkedIn, Facebook & Twitter