The API management platform links the existing systems with the target systems. Unlike point-to-point, only one API needs to be developed and integrated per system. Efficiently connect systems Once it has been defined and configured, there is a mutual exchange between the systems. The API also remains valid if the system landscape changes. All other processes can be mapped via the platform.
Provide consistent data at each touchpoint
An API management platform simplifies denmark phone number data data maintenance. B2B marketing no longer holds the information itself, but instead uses the platform to access the source systems in which data is always up-to-date and consistent. This reduces the risk of communicating outdated information.
Meeting individual customer needs
In addition, B2B marketers no longer have to deal with IT requirements regarding security, scalability, etc. – the platform takes care of that. Efficiently connect systems For example, free from complex IT dependencies, they can use data from a PIM and an OMS system to provide a configurator that customers can use to individually put together their desired product.
monetize services profitably
An API management platform thus enables use cases to be implemented securely and in line with requirements. Companies can monetize tropical cyclone mocha is heading towards myanmar and bangladesh services, for example by requiring external users to pay for data access. It is possible to allow a certain number of free accesses per day and charge a fee for more than that. Another option is to charge a few cents for individual accesses.
Offer self-services flexibly
Self-services are becoming increasingly relevant. Efficiently connect systems Here, an API management platform serves as the basis for a B2B online marketplace on which B2B marketing provides digital products and services. The B2B marketplace can also be open to customers and partners. Depending on their authorization, defined user groups can combine different services into a new solution.
Another advantage is that B2B marketers can transform data into the required format. In order to publish product information on Facebook, for example, the data must be adapted accordingly. The PIM system often stores twenty different betting email list characteristics for a product. However, only three values in a specific order are needed for publication in the target channel. This can be adapted to specific channels via the central platform and delivered precisely to the target system.
AI automates data adjustments
Artificial intelligence provides valuable support here by automatically generating a wide variety of product texts and translating the available information into the technical format specified by the target channel – without changing the underlying data set in the source system.