Instagram means new marketing opportunities for companies. A lot of product information is needed for complex products. Instagram as a marketing B2B companies the stage to present their products in a new way. Images and personal communication make product communication more emotional and tangible. This increases recognition and brand loyalty.
Instagram as an advertising channel; this means generating leads, increasing awareness and branding. Advertisements placed on Instagram increase the reach of a company. Instagram also offers very saudi arabia whatsapp number data good segmentation of the target group: e.g. according to demographic characteristics, interests or profession.
B2B content on Instagram
Instagram as a marketing primarily stands for creative, graphic and emotional content in the form of charts, infographics, videos and series of images. This means that B2B companies have a number of options pursue clear goals for using the app to suit their own products and insights. For example:
- presentation of corporate values
- Internal and personal stories (What does the company look like? Who is behind the company and the products?)
- Design according to a visual concept, for recognition value
- storytelling
- Emotions to give the company a face
Employer Branding in the B2B Sector
There are a number of ways to successfully position a B2B company on Instagram. First, you should define the target group you want to reach. But you should also determine what you want to communicate and achieve through your Instagram as a marketing presence. Examples of this are:
- Recruiting : Instagram is the perfect way to present a company with its values, opportunities and personal stories about employees. Ideal for acquiring new employees. Attract attention with authentic representations. This will arouse interest and provide insights into everyday working life. This will inspire and motivate young talent for your company.
- Instagram as a service channel : This is how you get into conversation betting email list with new or existing customers. At the same time, it strengthens customer loyalty or invites networking.
- Create awareness : As already mentioned, Instagram can be used to reach the target group of “tomorrow”. It’s about making the company tangible and increasing brand awareness.
- Product communication and exciting insights.