The data belong to Capterra’s research that investigates the adoption of technological tools by the real estate market, which, together with software for real estate agencies , make the buying, selling and renting process more digitizd. In the study, 1,000 people from all regions of the country were interview, between January 28th and February 8th, who bought a property or start a property rental contract in the last three years (check out the Mobile List complete methodology at the end text). Of those who did not take the virtual tour, it was not out of aversion to this technology. According to the study, 40% just didn’t do it because the virtual tour was not available when they were in the property selection process. Only 9% of respondents said they prefer to visit face-to-face from the start. What is a virtual tour.
Investing in technology in the real estate market
Virtual tours (or virtual visits) are a way to introduce a property through an online tour of the property; overall this feature is creat on behalf of homeowners to market their home. They can be done with a smartphone through a pre-record video tour, with or without a real estate agent, or with a 360º camera combin with the use Uk Email Lists of virtual tour software . When evaluating real estate, the majority opt for the hybrid visit Although the virtual tour of properties brings benefits to the selection process, data from Capterra indicate that the virtual tour is not the only one carri out by most interest parties when evaluating a property. This is because, of the respondents who carri out a virtual visit, two thirds evaluat the property they bought or rent using a hybrid method: virtual and face-to-face.
Augment reality facilitates decision making
Since the acquisition of a property is a long-term investment, consumers can be more careful when evaluating not only the space, but also the entire structure of the residence, which also requires a physical visit to the place. The virtual tour of real estate is usually link to a physical visit Despite the hybrid model appearing in the lead, the number of people who only took the virtual tour cannot be ignor. According to the survey, 29% only made a virtual visit to the property they end up buying or renting, without a physical visit. This means that they made the decision only through the images. Possible impact of the pandemic on buying and renting real estate The above result could be directly connect to the COVID-19 pandemic.