Two people promoting Shopify and Facebook Shops on a blue background.
Every business needs to meet costa rica phone number library users where they are – and today that means on Facebook and Instagram. In the past, retailers could open up a physical retail storefront and rely on foot traffic.
As brick-and-mortar shopping is slowing down, however, surviving in today’s shifting economy now requires getting online fast. By meeting shoppers where they are – on digital and social platforms – brands can quickly and easily reach customers. They can also share their brand story and shorten the path to purchase to fuel their long-term success.
Facebook is a champion for small business support
The platform has empowered entrepreneurs and small businesses to reach customers via social channels and paid ad products for businesses.
According to Facebook’s State of Small Business Report, over 160 million businesses use the company’s apps monthly. That’s nearly one business for every 55 people on the planet. These businesses are using Facebook, Instagram, Messenger, or WhatsApp to reach customers.
In response to COVID-19, Facebook is providing businesses with tools to lessen their financial burden and to increase their stability. This includes the ability to launch fundraisers, and the power to buy gift cards and process order food deliveries. A ‘business nearby’ feature helps customers find business services. Facebook users can search for pickup or delivery options, make bookings, or send a direct message online from a business Facebook page.
Introducing Facebook Shops
On May 19, Shopify announced a partnership with Facebook to bring Facebook Shops to Shopify merchants. The launch is expected to roll out over the summer, in the next few months.
Facebook Shops is a brand new shopping experience that helps brands create a customizable retail storefront directly on Facebook and Instagram. It offers a simple version of your online store towards more sustainable information technologies? that can be browsed in these social media mobile apps. This enables billions of shoppers to discover retail products. Shoppers can browse catalogs, and ao lists add to cart in the apps they are using to find new ideas and experiences.