With the pandemic, many companies have become aware of the strategic use of Google ads to sell more.
Anyone who advertises must have noticed that, with each passing day, it seems that the cost per click increases, regardless of the segment.
Has this happened to you? Well, know that you are not alone.
The value of keywords increased by 80% in December 2021, compared to the same period in 2020, doubling during commercially important periods, such as Black Friday.
Google Ad Inflation? What’s Going On?
The temporary closure of physical middle east mobile number list and social isolation meant that brands were relying more heavily on the internet to prevent sales results from suffering sharp declines.
Added to this are companies that had never used the strategy and started to embrace Google ads to keep their business running. There are also professionals who lost their jobs and started to undertake, using the internet as their main – or only – sales channel.
According to research conducted by Nielsen, in the first half of 2021 alone, Brazilian e-commerce sales reached R$53.4 billion. This represents a 31% increase compared to the same period in 2020. In total, 42 million people purchased online, of which 6.2 million had never made any transactions using this method.
Is it possible to sell without investing in Google ads
Look, those who don’t appear on the work with them regularly aren’t seen and Google ads are one of the digital marketing strategies that most speed up the encounter between the consumer and the product/service they are looking for.
With the rise in keyword prices , the challenge is to reassess investments so that Google ads remain on the list of marketing actions. At this time, it is worth investing in the so-called long tail, that is, using words with a larger group of words and terms with lower search volume to have a greater chance of displaying the ads and maintaining the capture of the right audience.
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This scenario also reinforces the need to combine strategies to create different sales opportunities. This is because digital marketing has a series of actions that can be worked on together or separately, providing support to maintain and enhance conversions.
One way out is to invest more in relationships, retaining customers who have already visited or converted. Creative actions on social media and the use of email marketing are important strategies for keeping leads warm and offering new purchasing opportunities.
Organic strategies are also of great b2b phone list to attract and educate users about your products and services. A blog with relevant information, rich materials and videos will prepare the consumer for the purchase.
To avoid investment mistakes, it is necessary to understand market changes and plan each action. At these times, it is important to have a specialized partner who is ready to help your company make the best decisions.