Social networks to follow artists and celebrities Compared to other social networks, Instagram also stands out in terms of “following influencers”, since 44% carry out this action on the social network. In the case of TikTok, this percentage Mobile List reaches 35%, while in Kwai it is 26% – both surpass more traditional social networks, such as Facebook or Twitter. Social networks to follow influencers Specifically in relation to influencers, companies can include them in the strategy of publicizing their products or services. In the communication market, there are influencers from the most diverse segments and also with different amounts of followers: Nano and micro influencers: have fewer followers and tend to be more niche Mega or macro influencers.
Nano and micro influencers
The difference is the reach of the message thanks to the number of followers. Within this market, the use of influencer tools may be relevant . They assist marketers in discovering digital influencers and developing relationships with them so that they can connect with the brand’s audience. What do people like to see when following brands Denmark Email List and companies? Of the respondents who said they use social networks to find information about brands, what they like most is the publication of promotions or discounts (80%). To make this type of campaign viable on social networks, it is worth considering the use of social network marketing software , which, in addition to collaborating in the creation of advertisements, allows you to monitor the performance metrics of the pieces.
Steps in publishing branded content
Next, 61% say they like companies to post creative and engaging content, and 60% say they like seeing tips on how to use their products or services. Here, influencers don’t seem to carry much weight. Only 27% selected “they work/collaborate with influencers/celebrities that I follow”, showing that people follow these individuals more for affinity than benefits. Next steps in publishing branded content Companies that intend to be present on social networks should look carefully at the platforms on which they intend to develop a relationship with their customers. In addition to assessing whether the platform’s profile is in tune with the brand’s audience, before actually starting to post, it’s also worth exploring the features of each social network to find out how its users behave on it. These actions, combined with the use of the right tools, will help the experience to be successful.