Insurance agencies often face stiff competition because there are multiple agents in each community and because buying insurance online is becoming easier. So, with huge companies like Geico advertising at the center of search engines, how can local insurance agencies stand out?
The answer lies in highly targeted advertising that attracts the right customers. You can’t compete with the marketing budget of large direct-to-consumer insurance companies. But you can compete in your local community with personalized customer service.
Most customers are unsure of how much insurance coverage they really need and what a fair price is for that coverage. And while they may have tried an online budget provider, they are now looking for someone they can trust to advise them on the best next steps for their business.
Finding these people and delivering your valuable content to them at the right time can be very effective in generating high-quality leads. Here’s a guide to pay-per-click (PPC) advertising for your insurance agency.
1. Target your ads carefully
If you are a local insurance agent, you can easily start by targeting your ads by geography. Choose a 20-mile radius around your insurance agency.
Next, select key terms that users might search for related to your company. Although you likely offer auto, home, business, and life insurance, focus on the most successful lines of business for your agency.
For example, if 80% of your sales come from business insurance, only run PPC ads for business insurance until you’re successful with ads. You can always take the lessons and apply them to a new car insurance campaign later, once you have more experience with PPC.
2. Draft text of targeted advertising
Think about the big questions your customers might have early in their insurance research.
While you don’t have a lot of space in your ad to answer these questions, you can tease the user to let them know that you have the answers and will provide those answers if they click on your ad.
Don’t state the obvious or be too general in your ads. Don’t just list the types of insurance you offer, but actually get what your potential customers are looking for.
3. Build a leadership strategy
Once you’ve set up your ad targeting and created copy that entices visitors to click on your ad, you need to think about what comes next. country wise email marketing list When a visitor lands on your site, you have seconds to engage and engage with them.
Marketing Tips to Automate Personalized Relationships with Insurance Clients
Insurance agents are in a very personal business. Learn how to build personal relationships by automating some interactions.
Creating a custom landing page can help china business directory attract these users. But you should also think about how you get their contact information. Offering an insurance quote can be a good way, or encouraging them to download an ebook, white paper, or additional information that will help them with their insurance buying experience can encourage them to share their information with you.
Before you launch a PPC campaign, create a plan for how you will engage with the leads you generate through the campaign to convert them into customers. To get the most out of your campaign, you need to have an effective lead generation and follow-up strategy.
4. Check and refine the campaign
Chances are you won’t get your PPC campaign perfectly right when you first set it up. It’s always worth making some adjustments to make sure your targeting and keywords are right so you don’t waste money on ads that aren’t right for you.
Analyze the search queries that trigger your ad and add negative keywords for terms or phrases that don’t make sense in your ad. Add or remove tips to prevent your social media from becoming a nightmare keywords that aren’t performing well or that you forgot to include in your initial campaign build.
Contextual advertising for insurance agencies
Hire an expert for your PPC advertising campaigns. New Light Digital understands your business needs and can help you prepare a successful PPC campaign that will generate leads for your business. Get a quote to learn more about our services.