The second element that makes the platform so effective is what Spotify defines. How to create as the “ Power of audio ”: according to research by Nielsen Media Lab, users are now inclined to listen and audio ads have an impact on purchase intentions twice as high as traditional display ads.
Spotify Ad Studio is a very intuitive platform and creating a campaign is a very similar operation to that of the major advertising campaigns.
Here are all the steps to create a campaign on Spotify in detail : hong kong phone number library
Choosing the lens
On Spotify you can choose two objectives for the two campaigns:
- Increase brand awareness
- Promotion of a concert or musical content belgium numbers
Clearly the first objective is the most suitable for most brands, unless it is a record company or an artist.
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To move forward after choosing a goal, you need to set a name for your campaign.
Targeting, positioning and budget
The first choice to make about the target is related to geolocation : you can choose the country, the city and the county (only for countries where Ad Studio is available. How to create in beta test version, elsewhere you can only define the country).
Next, you set the age of the target, with a range between 13 and 65 years or older, and the gender (Male/Female/all).
For positioning you can instead
So far Spotify is not very different from Facebook , but the interesting part comes with the “ Listening Behavior ” options , which allows you to select your audience based on their musical tastes, according to three options:
- All music tastes (target All Music)
- By musical genre, such as Jazz, Pop etc.
- By playlist category.
This last option is the closest to the targeting options of other advertising platforms, because the playlists are based on specific activities and moods. How to create such as Workout, Study, Cooking, and so on.
Finally, it’s time to select a budget , which on Spotify cannot be less than $250 for a campaign.
Creating the ad
Audio ads consist of 30-second creatives , accompanied by a cover image and a headline. You also need to include a link to the landing page where you want the ad to be clicked.
You can upload an already created audio to the platform, with the “Upload audio” option, or request a “ Voice over ”, and in this case Spotify will read the announcement for you. This last option is free and offers the possibility of writing a script with the message content and choosing the most suitable type of voice.