Wondering how to differentiate your employer brand? Engage employees in co-creating communication with a properly designed Employee rich people database Advocacy program. See what creating such a program looks like in practice!
What is Employee Advocacy?
Employee Advocacy (EA) programs allow for a more credible image of the organization and attracting new talent to it. Why is it so important? The key here is greater trust in the content published by Kasia from HR, Asia from R&D, or Tomek from logistics than those created by the company’s marketing department.
Content created by ambassadors helps build a strong market position and increase brand recognition as an employer. Ambassadors’ activity on social media also increases the reach of the publication. This allows you to reach people with your message who may not have had contact with the brand yet.
What does the Employee Advocacy program look like in practice?
The basic premise of the Employee Advocacy program is that it is voluntary. The employee must want to share, comment on, and create their own content related to the employer brand.
However, willingness alone is not enough. It is worth preparing employees to participate in the ambassador program and equipping them with the right tools, such as knowledge about the specifics of individual social media platforms, copywriting tips what is sem? and useful applications that facilitate content creation.
Do you want to implement an Employee Advocacy program in your company? You can be inspired by projects of this type that we have implemented for Biedronka and British American Tobacco . And now let’s get down to specifics.
#1 Define the purpose of the ambassador program
The first step should be to define what goals the company wants to achieve through the Employee Advocacy program – both from a business perspective and in the area of the employer brand image. A clear definition of the goal will allow for the development of key assumptions of the ambassador program. Examples of EA program goals may include:
- Increase reach by sharing content belgium numbers on social media profiles by employees. This allows the company to reach a wider group of potential customers.
- Building credibility – Greater visibility for internal experts can help build a company’s credibility within the industry.