The most obvious is by name. Think about what communities that match your topic could be called. Try doing this right now. Of course, it is unlikely that these will be complete matches, but you can find those keywords that will open the way to your audience.
Once you’ve found a few that are suitable, see if there telegram data are any other distributors there like you. Find the communities they belong to and expand yours? the list in the table.
What to write?
For weekly distribution, the format “introductory text describing the problem + link” is suitable. For example, I do it like this:
Since we always describe and solve the audience’s video compression: the best ways to compress videos and maintain quality problem, writing a post for social networks is not difficult. Two or three sentences, a question at the end of the post – and you are already on your way to interested readers.
And to track the effectiveness of posts in different groups, before publishing, mark each link with UTM tags (URL builder will help you), and then track which of them bring good traffic and which not so much.
Be sure to mark posts for your group. If there are many clean email free groups for distribution, then you can not mark each of them – evaluate the overall traffic and monitor likes and reposts. When there are less than ten of them, then it is better not to be lazy and add UTM tags. Then you can interact more closely with the best of them.
Partner sites
A good but difficult way is to find sites with related topics and offer them your materials. These could be:
- mutual guest posts (that is, you publish your material on your partner’s blog, and your partner publishes it on yours);
- high-quality unique texts that you write specifically for your partner, and he will publish them for free.
How does this method work in practice? Remember the ×10 rule. The top ten results will not always contain your competitors’ sites, they may contain forums or news aggregators on the topic. Study them and offer original material with unique information that is not yet on this site. Smart administrators rarely refuse good content.
Another free way to distribute is to work with experts. Find an opinion leader in your field and try to attract them. Ask a question on the topic, discuss the state of affairs in the industry. Firstly, this will add value to the text, and secondly, the expert will help promote the material in their accounts after publication.
The Pressfeed.ru service will help you find those who will not refuse an interview.
Paid methods
Paid advertising on social networks is an effective way to promote a blog. Information on how to set up advertising on VKontakte, Facebook, Odnoklassniki or elsewhere can be easily found in the help section of the platform of interest.
You can write a separate book about the subtleties and nuances of this matter, so for now I’ll briefly talk about the ways I usually promote blog posts.
The first place among paid methods of distribution is buying posts in communities. The mechanism in this case is similar to free distribution: you search for groups and prepare a post for them, the only difference is that before your post is published, you will have to pay for its placement.
There are two ways to purchase posts:
1. Directly from community administrators. This method works in all three main Russian social networks: VKontakte, Odnoklassniki, and Facebook. In the first two, it is easiest to contact community administrators.
2. Through special services. Such exist for VKontakte and Odnoklassniki.
The first method is simple and clear. I will tell you more about the second one. You can buy advertising in the Odnoklassniki community through special services. For example, Sociate.ru.
In VKontakte, you can buy an advertising post using their own market platform. The platform was very convenient until a certain time, but then the service itself began to select communities for you, and it became almost impossible to work with the platform.