3 SEO optimizations for voice search
Here are 3 things to consider when adapting your content strategy to SEO voice search.
1. Optimize the mobile experience
As I’ve explained before, voice search is most often done brazil telegram data on mobile devices. Optimizing for voice search logically starts with ensuring your site and content work well on mobile. Here’s how to check if your site is optimized for viewing and browsing on small screens .
- Make sure your site is mobile-friendly . Use mobile-friendly testing tools like Google’s (mobile-friendly testing) to find ways to optimize for mobile devices.
- Improve loading speed . Most mobile users abandon a site if it takes more than three seconds to load. Test your pages on the GTmetrix tool to analyze its performance.
- Consider the user experience on small screens . Short paragraphs, clickable buttons, easy navigation, centered images… Mobile emulation tools are great, but the best way to test is to use the site on your smartphone.
Trick
To navigate the mobile version of your site from your computer, simply press F12!
2. Optimize the long tail
People use voice search differently than is it possible to combine arab and russian databases? traditional search: they talk! Voice search uses natural, conversational language. For SEOs, this means careful optimization of long-tail keywords . Make sure you find, organize, and prioritize your long-tail keyword list .
- Group long-tail keywords together and target them with a single, comprehensive piece of content. Think semantic concepts .
- Use conversational language in headings and subheadings . Long-tail keywords can help define content structure and paragraphs. Then, use your content’s headings and subheadings to ask questions from the user.
Good to know
Long tail marketing helps attract qualified traffic to your website. By working on your semantics in a complementary way, you can significantly improve your conversion rate !
Screenless devices (such as Amazon Echo and Google Home) display snippets of voice-based responses . When Google Assistant/Home responses use spoken responses, ranking on the top position of the SERP (search results page) is no longer really relevant, unless your content is used for position 0 (featured snippet).
The legitimate question .
- Determine the user’s intent for each keyword with the sites on the first page of the SERP, by performing a search in private browsing. Review the search results to determine which keywords have an informational intent . You can also use the SEOQuantum tool to do this .
- Make a list of your existing content that ranks on the first page of results . You can easily find this in Google Search Console by opening the “Search Traffic” tab and selecting “Search Analytics.” View the average positions by checking the “Position” box, then select the “Pages” radio button. Finally, click on each result with an average rank of less than 10, and change the radio button to “Queries” to determine the keywords that result from that page.
- Identify keywords that are already using position 0. In step 1, note which queries are already using feature snippets and which are not. For queries that are using feature snippets, look at the site and identify the type of information that is provided. You can use the Semrush tool , which lists keywords in your domain where position 0s are enabled: Organic search positions (of your site), Immediate response
- Optimize your site’s content . If you already have a ranking of #0, review your existing featured snippets to see if they can be improved (e.g., by adding an image). Make sure you use the keywords from the featured snippet in your H2s and format the content the same way it is in the snippet (list, table, etc.).
If there’s no position 0, that doesn’t mean Google doesn’t want it—there may not be anything good out there right now. Dig deeper into searcher intent to determine exactly what users are looking for —a definition? A list? Numbered steps?—and create something similar.