On the other hand, this forces marketers to consider new concepts, such as how to properly measure sales in these media with one main objective: improving the Return on Investment (ROI) in each campaign. The following points offer techniques to implement as soon as possible.
Individual interaction rate
Sales representatives are the face of the special database company. They are the first to impact ROI thanks to their unique work method, which includes sharing brand content, answering questions, listening to suggestions, and deciding what type of information works best for each social media platform.
Therefore, measuring the rate of individual interactions achieved by each of them will help determine the success of their efforts. To do this, the following should be considered:
-Number of leads generated.
-Number of those leads actually converted into customers.
Example: In March, a sports drink brand china business directory shared 30 pieces of content from its new campaign on Facebook, which generated mostly positive reactions. Furthermore, of the 50,000 new subscribers generated on this network, 90% decided to accept a specific offer, consisting of a coupon for 30% off the first purchase of the drink.
This resulted in a total of 45,000 why does interconnected content maximize content marketing results? prospects, who were directed to an optimized landing page . Of these, 70% provided their information and received their electronic discount coupon.
So we have, taking into account the standard ROI formula: (Total leads generated-Total leads that accepted the offer)/Total leads that accepted the offer*100: (45,000-31,500)/31,500*100: 42.86%.
This figure speaks to the success this marketer has achieved with his individual strategy. The next step is to get the rest of the team to pay attention to his work methodology and emulate it as closely as possible
Marketing team training
As Marketo points out , this concept doesn’t refer exclusively to directly quantifiable financial aspects, like the example above. It also includes other factors, such as the professional training of marketing team members, which includes:
-Seminars and courses on trends in the digital market.
-Training in everything related to social networks.
-Extensive preparation in strategies that integrate technology and digital media.