How to Sell Your Agency (with Tips From Those Who Have)

But what happens if one day you come to the realization that you want to turkey telegram data sell your agency? Most agency founders don’t anticipate this scenario when they start. They usually don’t have an “exit strategy” in mind. Agencies aren’t the type of asset that one builds and flips for a handsome profit (although that can absolutely be the case). We wrote this guide because most of our customers here at SEOptimer are digital agency founders and there aren’t many resources available to help navigate the world of agency buying & selling. But it shouldn’t be this way because deals are done all the time and agencies can be excellent, high-growth, high-profit businesses.

Stages of Selling

If you’ve ever asked yourself, “how do I sell my agency?”, you might a asking for customer reviews: the guide for e-retailer little lost as to where to start or even what the steps are. For founders who successfully sell their agency, the entire process can take several weeks to several months as there are many factors that impact the process. As a rough guide, Jason outlined the 5 typical stages you’ll likely go through when selling your agency:

1. 1. Initial inquiry: these are the early stage back and forth emails and calls between you and prospective buyers
   2. Letter of Intent (LOI): an LOI is where things start to get serious. It outlines what the buyer is willing to pay and a high-level structure of the deal. You need to be comfortable with the general terms described in the LOI – otherwise it’s time to negotiate
      

      Why are Agencies “Hard” to Sell?

      Agencies are usually founded as creatively-led endeavors by founders emotionally phone number list from mobile lead invested in their business. Although you can say this for many businesses outside of marketing, agencies usually hold no tangible IP (Intellectual Property) or physical assets making them unattractive to ‘traditional’ investors. An agency’s ‘value’ is in the sum of it’s people, client roster, internal processes, industry reputation and cred – all subjectively valuable assets. Furthermore, scaling agency growth can only be achieved by adding more people whereas some traditional businesses or software businesses can scale exponentially.