Each day, there are millions of pieces Your Existing of content added to the internet. Blog articles, infographics, white papers, and ebooks are published consistently over a wide range of platforms and mediums.
With all of this being created, it’s surprising that any brand would believe they need to start interactive content totally from scratch.
Many Rock Content customers feel that egypt phone number data they have to write new content for every experience they make — even if the topic was recently covered in an article, blog, or white paper.
However, content creation is a time-consuming task. Writing, conceptualizing, proofing, approvals, all of this takes time; and time is money.
How about stopping wasting both and start repurposing and reimagining your static content?
In this article, we will talk about how you can a unified experience that targets both existing accountsrepurpose static content and turn it into dynamic, interactive experiences. Here are the topics we’re about to cover:
- Why should you repurpose static content?
- How can you repurpose static content ?
- What are the main examples?
- Wrap Up
Why should you repurpose static content?
Let’s start with the “why”. Why should you choose to repurpose our content?
Repurposing, as the word already implies, means giving something a new purpose. So, it’s about taking what you have and applying it in Your Existing another context to achieve a different goal.
Specifically, in our case, we’re talking about belgium numbers changing the pieces to make it more appealing for users and use it as a robust strategy to gather data and convert people.
It may be a long text-heavy blog post. It may be that one you’ve just thought about as you’re reading this.
Repurposing it could mean breaking it down into several interactive pieces, each one in a different format and style.
We get it! Your static content looks great, it performed well, and you subscribe to the “if it ain’t broke…” mentality. Well, we hate to be the bearer of bad news, but: it is broke.
We’re not saying that the content itself is bad, but your measurement and success metrics for that static piece are most definitely broke.
Interactive content gives you a whole new vision on metrics. Also, it provides you full control and monitoring of people’s responses.
Every time you write a blog post or design a beautiful PDF for download, you’re investing in one idea. That is: your users will not only download it, but they will also consume it and return to it repeatedly.
But, if that static PDF lives on their desktop or printed and tacked to their cubicle wall, you have no idea how important it was to them. Or unimportant, for that matter.
With an interactive piece, every move the user makes is known
Nothing gets lost. Every interaction Your Existing becomes data that you can use to personalize your approaches and discover what your customers are after.
Besides, interactive content’s importance relies heavily on the fact that customers behave differently online today. They don’t want to consume content in a tiresome and exhausting experience. If they have to learn something new, they’d rather do it on a fun adventure.
After all, they’re already feeling fed up and overwhelmed with so much inf