Are you struggling to write a template that will help you introduce yourself in a sales email?
Well, online networking is difficult, whether you’re sending cold emails or reaching out through social media.
Because?
- There is much more competition than there would be in a physical location or at a networking event.
- The absence of facial expressions or body language makes it more difficult to establish a deep connection.
Don’t worry.
We’ve got 7 examples of how to introduce yourself in a sales email that you can download and customize to your company’s needs.
We’ll show you exactly how to differentiate yourself from your competition and make a great first impression on your target audience.
How to introduce yourself in a sales email
- Write compelling email subject lines that aren’t misleading.
- Greet properly
- Be sincere and show empathy
- Explain why you are contacting us
- Provide value above all else
- Ask for something in return
- Close the email
- Use a simple signature
- Optional: Apply Tim Ferriss’ technique; make it easy for them to say no.
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Write a perfect subject line
A great email starts with a great subject line.
It’s even more important than knowing how to start an email.
If your email subject lines are poor, the recipient won’t open your email.
Let’s look at different subject lines you can use in different situations.
Subject lines for contacts
The goal of contact introduction emails: to start a conversation with someone you admire
The goal of subject lines: to get people to open your emails
Why it works : People are curious and love the clean email opportunity to tell their story (+ emojis tend to stand out in the inbox)
Prerequisite : You already know which angle to choose if you were told yes
Risk : The email body does not assure the lead that the quality of the result justifies the time commitment.
Why it works : People love to talk about what they love
Prerequisite : You’ve done some research and identified what they like to do outside of work (this could be a hobby or a book they’ve mentioned on Twitter or Facebook).Risk : It won’t work if you’re not genuinely interested in having that conversation
Example: Can I treat you to Pop-Tarts?
Why it works : It’s highly personalized
Requirement : The lead has shared something on social media that they like and that you can buy (a type of food or a small gadget that they can afford, for example)
Risk : It’s either too generic (“Can I take you out to lunch?”) or so specific it’s scary (“Can I take you out to dinner at that place you and your ex went to last year for Valentine’s Day?”)
Sales subject lines
The goal of sales pitch emails: To start a conversation sales email with someone who has the potential to pay you.
The goal of subject lines: Getting people to open your emails
Example: Can I help you close deals faster?
Why it works : You’re promising to offer them something they need
Requirement : You are able to explain the value you will bring in so few words that the subject line won’t be truncated on mobile devices.
Risk : Your value proposition is too weak (“Can I help you save $20 a year on electricity?”) or vague (“Can I help you save time?”)
Why it works : Very specific and impressive results with social proof will grab your reader’s attention.
Requirement : Whether it’s about saving time or money or making money, you have great results with customers who support you.