The result was surprisingly effective, yet logical. Jada began eating better, and her health improved. This led Brett to tell his friend Jonathan , and together, they saw that this was a scalable business model .
INSIGHT : A good idea must be validated before becoming a business. The first step is always to test it on other consumers from the same target audience, even if they are people from our initial network.
The product
Farmer’s Dog, as such, began with two friends cooking to the rhythm of Doo Wop in a home kitchen . Years later, as the business grew, they moved to professional facilities and brought on veterinarians specializing in nutrition . In other words, they became as professional as possible, seeking the best experience.
If the idea was to compete with an industrial product, which uses unknown and unrecognizable ingredients (often meat from diseased animals unfit for human consumption), the Farmer’s Dog product not only had to be healthy: it had to look that way .
In every serving of their dog food
the ingredients are present. They’re recognizable by sight and smell , so if we’re giving our pet beef with vegetables, we can see the pieces of meat, the carrots, the potatoes, etc.
In some ways, and all things considered, it looks more like baby food than dog food.
NSIGHT : This is a particularly important to understand what information product-driven business, and they’ve made it the foundation of their strategy . They’re so convinced of the quality that they say it’s “tested on humans” (taking the cruelty-free approach of other brands to the extreme).
Business model and distribution
It’s a relatively common certainly very attention-grabbing, but comprehensive occurrence that businesses die of success when scaling. In the case of Farmer’s ao lists Dog, they had certain conditions to ! consider when defining where they wanted to go as a company.