Earning less than they would like, they routinely find inspiration online and try to find the best items and deals.
They buy from brands and stores that offer promotions and shop offers and that guarantee the availability of a wide range of products.
They also consider the possibility of using flexible payment options important , which encourages them to purchase more and regularly.
Conscious consumers
Less interested in living by traditional social conventions, they seek fulfillment in learning and discovery, shopping as sustainably as possible.
They prefer to check the news first hand, therefore they in patients with acute coronary syndromes are more likely to favour information from the official websites of brands and shops, rather than the opinions of friends and relatives.
Reliability and a good reputation are the elements that push this type of consumer to regularly purchase a brand’s products.
With nearly half of consumers now shopping exclusively or primarily online , more than half of those surveyed said that simple returns procedures and same-day or next-day delivery options are increasingly influencing their purchases .
The ability to pay in a personalized way has also become increasingly important: over 4 in 10 consumers prefer to buy from those who offer flexible payment options, while 3 in 10 choose not to buy from those who do not offer this service.
“This year’s events have transformed the way we browse and shop, reinventing our relationships with brands and encouraging change like never before,” says Francesco Passone, Country Manager Italy at Klarna . “To remain competitive, companies must consider their audience’s wants and needs and adapt their offerings accordingly. It’s therefore important for brands and merchants to establish an emotional connection spam data with customers, which can build trust and ultimately increase sales and revenue.”
“The retail sector has never been free from challenges, yet nothing has shaken it like Covid. As retailers try to navigate a new normal, resilience and agility will be critical to survival,” adds Natalie Berg, retail analyst and founder of NBK Retail . “There’s no return to the status quo. The days of offering a one-size-fits-all to a generic audience are over: to find their consumers, brands and retailers must clearly demonstrate who they are and what they believe in. Opportunities have emerged that have allowed us to reimagine the commerce of the future, both digital and physical.”