And then we haven’t even mentioned the enormously accelerated development of AI. As a result, social platforms are increasingly focused on customizing entertainment for you as an individual user. This way, you see the content that fits the data you have built up yourself. And no longer just the content of the people you follow or are friends with. How ‘social’ are the platforms that we usually label as social media? And what does that mean for the use of social media for you as an organization or entrepreneur?
The rise of the ‘entertainment platform’
The question of whether social media can still be called ‘social’ is more relevant than ever. Especially due to rcs data the strong rise of TikTok and Instagram’s desperate attempts to keep up. As a user, we see more and more content from complete strangers or brands in our feeds. The videos on TikTok and Reels on Instagram are perfect examples of this. The content of your friends? It is increasingly fading into the background, replaced by content that, according to the algorithm, suits you best. TikTok already calls itself an ‘entertainment platform’. In addition, more and more young people are using TikTok, Instagram and YouTube as search engines instead of Google. Is ‘social medium’ still the right term? And does it matter what we call it?Let us first focus on what this development
Opportunities for brands on TikTok and Instagram
A blessing in disguise for brands, because users get used to content from people and brands they don’t know yet. It’s easier for a brand to appear organically in the daily scroll of your target group. The sender is becoming less and less important. An influencer becomes known because the content is appealing and followers can assume that they will continue to receive the same type of content if they follow him or her. Ultimately, such an influencer becomes a brand and you can no longer label it as a ‘person’.
Of course, authority continues to play a role by, for example, using famous people. Celebrities continue to have an influence in this. But europe email you can also see this as brands and not as your direct social network. A brand can therefore appear in your feed in a smooth way without being disruptive, as long as the content feels natural to the user.
So it may not matter if we no longer call social media ‘social’, but it is important to realize that it is increasingly about the content and not about the interaction between connections from ‘real’ life. Although you could ask yourself whether we are not now also seeing connections that we make online as it is likely that targeted cyberattacks part of our social network, but then it almost becomes an episode of Black Mirror . means for the use of social.