Macrotrends reach out to the needs, problems and aspirations of society, trying to map the broader directions of changes in the modern world. Thanks to them, as  advertising database   a marketer, you can deliver not only effective solutions in a new campaign, but above all values ​​that will fully meet the needs of your personas!

 

What are macrotrends?

Macrotrends are one of the basic tools for transforming products, services or businesses. Although knowing them does not exempt you from the need to track trend signals and news in the industry (you always have to plan time for this, but many tools will help you – for example Feedly or ProductHunt ), exploring macrotrends will allow you to understand the behavior of your target group and can be an inspiration to change services or products, or even your brand’s communication.

Macro trends are defined directions of change that illustrate a certain long-term tendency in the life and behavior of society. If it is not a natural change for some groups (for example, for late mainstreamers or conservatives), it turns out to be a necessity that they will also adapt or will have to – due to a lack of alternatives.

 

They inspire and teach about the needs of their recipients

Macrotrends identify the changes and tendencies that  best commercial cctv cameras: what to look for   we undergo as consumers, employees . Recipients and members of society. They tell us which way specific areas are heading . Which behaviours are desirable and which values ​​recipients aspire to.

 

How are trends divided? Micro vs. macro trends

Polish trendwatcher Natalia Hatalska distinguishes macrotrends, leading trends, countertrends and microtrends  . While Szulc  draws attention to four levels of trends – global (megatrends), changes of a regional, continental nature (macrotrends), industry-wide (mesotrends) and local or market-wide belgium numbers  (microtrends) . At Socjomania, we most often follow the framework created by Henry Mason.

Regardless of the classification adopted . The concept of macrotrends is to symbolize larger changes in the lives and environment of consumers . Which inevitably have an impact on making consumer decisions or spending free time.