Look at your site page by page for conversion opportunities. Make sure every page has one, even if it’s just an email signup. Make sure every page has a conversion opportunity . You want your site visitors to feel invited to take the next step with your company.
For example, product pages naturally email data have a good opportunity to convert into a purchase. And blog content has a natural opportunity to convert into downloading more in-depth content on a topic or signing up to receive notifications about new content like this. Make sure every page has a conversion opportunity.
5. Cinematic quality videos
Whether it’s an on-demand demo or a detailed how-to, video is enticing content that drives clicks. Across all age groups, video is one of the top types of content people say they like to see from a brand. It’s no wonder that video marketing is the fastest-growing digital advertising tactic.
How to Measure Your Website’s Conversion Rate
Measuring your website’s conversion rate will show you how things are going year-over-year, quarter-over-quarter, and even everything you need to know about threads – and how to use it for your small business month-over-month. Keep an eye on these important site metrics to see what’s working best and where there’s room for improvement.
1. Bounce rate
When a user lands on your site and quickly leaves, that’s considered a bounce. Ideally, you want them to visit a few pages, explore your site, or take the action you’ve targeted as a conversion.
Bounce rates vary by industry and type of business, but generally a good bounce rate is between 25 and 40 percent. Monitor how your bounce rate changes with different tactics and look for pages with the highest bounce rates. These pages may lack strong calls to action or a call to action in general.
2. Lead Conversion Rate
This metric involves tracking more than just website stats. A CRM will be a huge help in tracking lead conversion. You will see clean email how different tactics or follow-up cadences impact conversion rates. You can also see trends in conversion rates based on what web page the lead came from.
To determine your conversion rate, divide the number of conversions by the total number of leads. Then multiply that number by 100 to get a percentage. For example, if you convert 10 out of 50 links, your conversion rate is 20%.
3. Conversion rate by traffic sources
Tracking this metric will help you see how changing your tactics and content are helping to generate leads and how valuable those leads are. In your CRM, you should associate the traffic source with each lead to track the tactics with the highest conversion rates. Generating leads is one thing, but tracking conversion rates will show you the value of each lead so you know where to invest your time and advertising dollars.