In this section of the article! we will focus on setting up the Mautic system. We will discuss which hosting provider to choose! as well as the installation process and any additional steps that may need to be taken to get the system up and running.
Choosing a hosting
First and foremost! you need to choose the right host that will suit your individual needs. For those with a larger budget and more technical knowledge! it is better to choose dedicated hosting. On the other hand! for those with more limited resources! shared hosting is more suitable.
What is dedicated hosting?
Dedicated hosting is a type of hosting that provides the user with a single physical server. It allows for maximum control and server setup! as band database well as the highest level of security and reliability.
A good example of dedicated hosting is Amazon Web Services (AWS) .
What is shared hosting?
Shared hosting allows multiple users to access a single physical server. This is a more cost-effective option because the costs of the server are spread across multiple users.
However! shared hosting doesn’t offer the same level of customization and security as dedicated hosting! making it a good choice for those on a tighter budget but still need reliable performance and scalability.
An example of a quality shared hosting provider is the SiteGround platform .
Installation
Once you have chosen a hosting provider! the next step is to install the software! which involves downloading it from the Mautic website and then installing it! which you can do using the following instructions .
Mautic system configuration
In this section! we’ll take a closer look at how to configure Mautic so you can get the most out of it! so let’s get started!
Creating a campaign
In the following section! we will show are you going to make a revolution by surfing with the arc browser? you in four steps how to create a successful campaign on the Mautic platform! from planning to optimization.
Planning
In the first phase! you need to set goals! identify the target group! choose a suitable platform! define the content of the campaign! and set a timeline plus budget.
Campaign creation
The second phase consists of designing an email or landing page! creating relevant content! setting up automation rules! testing the campaign! and setting up campaign tracking.
Campaign launch
The third phase requires creating a contact list! determining the most appropriate channels for sending the campaign! determining the duration!
Campaign optimization
The final phase involves analyzing the collected data! identifying areas for improvement! making changes to optimize the campaign! testing the changes! and analyzing feedback.
Audience segmentation
By segmenting your audience! you ensure that each person receives the most appropriate message! thereby increasing their interest in your marketing activities. Mautic offers several types of segmentation.
Demographic segmentation: Segmenting cameroon lists your audience based on demographics such as age! gender! location! income! etc.
Behavioral segmentation: Segmenting your audience based on their behavior! such as purchase history! website visits! email opens! etc.
Psychographic segmentation: Segmenting an audience based on their interests! lifestyle! values! and opinions.
Firmographic segmentation: Segmenting audiences based on the size! type! and industry of their organization.
Technographic segmentation: Segmenting the audience based on what technologies they prefer and use.
Connecting an email service
Connecting your email service to Mautic is an easy way to ensure fast and efficient email delivery! whether using Gmail or Outlook .
First! log in to your Mautic control panel and select “Settings” from the navigation menu on the left. There! select “Email Settings” and enter the SMTP credentials from your email service provider in the appropriate field. After saving the credentials! test whether your connection is working properly. If the connection is successful! Mautic is ready to send emails.
What is SMTP?
SMTP (Simple Mail Transfer Protocol) is a protocol used to send emails from an email client over the Internet. It specifies how data is formatted! sent! and received between two computers. This protocol is used by the vast majority of email services to send and receive emails! and is also used by Mautic for the same purpose.