Psychology becomes extremely useful in marketing, especially when writing great copy and including visual cues. Even the smallest detail can convey a message to your audience.
We’ve compiled 10 specific mental triggers that can help push your visitors over the conversion barrier. They won’t work every time or with every buyer persona, but they’ll help push the numbers up.
Think of a mental trigger as a subliminal message.
These are subtle but powerful signals that your audience won’t necessarily notice on a conscious level, but will still lead capture: see the most effective strategies. help you convince them to take your offer .
Just remember to keep your specific audience in mind. Some of these mental triggers may not appeal to your target audience due to their values, beliefs, shopping style, or other unique qualities.
Always design your exit popups with your audience in mind. You can’t go wrong.
Add a progress bar to exit popups
A progress bar — especially an animated one — can be incredibly motivating. People like to complete tasks, cross phone number library items off lists, and feel like they’ve done something. A progress bar appeals to this instinct , making your popup forms more engaging.
Think of progress bars as motivation to complete the next desired step. If it shows that the visitor is already halfway through the process, even better.
We don’t like to leave things undone. If we see that we are close to achieving a goal – even if someone else created it for us – we instinctively strive to complete it.
This type of incentive works text services especially well when signing up for an email newsletter. P Potential customers will be more likely to participate since it only takes a second to enter their email address and complete the sign-up process.
Additionally, an animated progress bar draws attention to itself. Something that users might otherwise skip becomes the central focus of the page. This entices the visitor to do something about it.