Messenger marketing is communication with clients via WhatsApp , Telegram, Viber and other similar applications. We tell you how to reach your audience in messengers, tell about your products or services and increase sales.
Research shows that 1.25 billion people use instant messengers every month. Among them are your customers — current and potential. And they are ready to communicate not only with each other, but also with companies. At the same time, you don’t need to be online 24/7 — many are satisfied with correspondence with bots or receiving automatic messages.
Why do you need messenger marketing?
Messenger marketing helps establish one-on-one contact with the client, personalize the offer and increase the likelihood of a purchase. The main trick is not direct sales, but building trusting relationships.
The goal is not to advertise products, but buy phone number list to build trust in the brand throughout the entire buyer’s journey. Your business becomes an accessible and reliable source of information, and messenger marketing helps expand your audience and increase conversions.
The buyer’s journey
Typically, the marketing cycle in messengers begins with a chatbot that helps the client immediately: answers questions or connects an operator. It continues with useful materials, such as videos or articles, and ends with personalized recommendations based on the client’s interests.
After the purchase, messengers are ideal for keeping in touch. Notifications about the order status, schedule changes or information about new how to work with the business model canvas products in stock can be sent to the customer’s dialogue. This helps customers always stay informed and remember the brand.
Similarities with Email Marketing: Push and Pull Strategies
A push strategy is when a company sends messages to customers first, such as through newsletters or notifications, but only if the customer has agreed to it in advance.
Examples of push strategies:
Chatbots (quizzes, calendars).
Newsletters ( products , promotions).
Messages about increased sales (similar products).
Notifications (delivery status, product availability, customer support ).
A pull strategy is when a client approaches a company themselves. Here consent is given through a direct request.
7 Messenger Marketing Strategies for 2025
Strategy #1: Remove barriers to communication with the client
To send messages to clients, you need their permission. It is important to choose the right moment when to offer the transition to the messenger. Good marketing in this case is not intrusive mailings, but a convenient service that naturally fits into the customer’s journey.
For example, if a person is new to your australia cell numbers brand, they are unlikely to want to receive promotional offers right away. Instead, they might sign up for delivery notifications when placing an order or write to WhatsApp to make an appointment with a doctor. This approach makes interaction convenient, reduces resistance, and helps you grow your subscriber base without pressure.