Since Facebook announced that it will focus its efforts on the metaverse , companies around the world have been studying ways to explore this topic and offer innovative experiences to their customers.
Conceptually, the metaverse is an online space where people create avatars and use augmented reality to navigate and interact with each other and with the resources offered in this environment. Second Life is a good example of a metaverse.
For a long time, topics about the metaverse were limited to conversations among those who dominated the world of video games. But now the concept has expanded and brands that never imagined themselves working on this topic are now planning to gain visibility – and sales – through it.
And what does digital marketing have to do with this? Well, everything! There is no point in putting super interesting ideas into practice in the metaverse and not creating a good strategy to publicize them to the public and reap the benefits from it.
How can brands use the metaverse?
It is still too early to create europe cell phone number list for the assertive use of this resource, but the fact is that companies that are better prepared will have more creative strategies and, therefore, attract a greater number of customers.
The metaverse, something quite common in video games, is already bringing important physical brands to this virtual reality world and promoting remarkable interactions with participants. A recent example is that of the brand Gucci, which sold one of its bags, the Dionysius – in the game Roblox to an avatar for US$ 4,115. The value was higher than the physical item!
But it is not just within games that brands must interact, and this is precisely the challenge to be faced.
Companies that already use some virtual resource to sell their physical items are certainly one step ahead of others and can improve their strategies to surprise consumers. How about a customer service in the metaverse? Or the customer avatar having the chance to try out products and services in this virtual environment before actually making the purchase?
The possibilities are endless. And it’s up to companies to test the platform to find out how to create attractive ways to engage with this virtual audience.
Digital marketing will enter the process by carrying out actions on other virtual channels, providing full support for the dissemination of campaigns and strengthening the digital presence of companies. One resource does not replace the other; they work together to increase engagement and sales indicators.
READ MORE: Omnichannel is, indeed, the present and the future
Cryptocurrencies and NFTs in the Metaverse
It is worth remembering that companies digital marketing agencies in conquering their space in the metaverse need to understand assets such as cryptocurrencies and NFTs (Non-Fungible Tokens).
Transactions within the metaverse may in cryptocurrencies. If this is really the only way to do business in this virtual world, your brand will have to plan to invest in advertising, for example.
And NFTs offer avatars ownership of some virtual or physical asset. An example would be your brand creating a special product and offering ownership of it to your consumers’ avatars. Interesting, isn’t it?
There is a lot to about the metaverse and we can work on it together! If you need an agency to promote your company, products and services, come and get a digital marketing consultancy with Leelah!
We will identify your goals and build a b2b phone list to help your business achieve the best results!
We at Leelah have professionals specialized in different digital marketing strategies and success stories that show some of the results we have obtained.