One of the most important stages of a sale is when the customer makes the payment in exchange for the product or service provided. Because this is such a crucial moment, it is necessary to check whether the payment methods offered are appropriate for the target audience. If they are not, this may end up causing customers to give up when finalizing the purchase.
According to Distrito , the payment methods most used by Brazilians are, respectively, cash (used by 96% of the population), followed by debit cards (52%) and credit cards (46%).
In terms of transaction volume, the card is responsible for 41.5% of the amount moved, while cash is responsible for 36.5%, which suggests an increase in card use.
This data reflects the general scenario of payment methods in Brazil. But how do you choose the best option for your company? Is offering all payment methods a viable option? Keep reading and discover valuable tips to help you make the best decision!
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What are the advantages of offering different payment methods?
The moment of payment is an spain whatsapp number data part of the purchasing process . Therefore, with good control of sales, it will be possible to create strategies that improve the result .
By offering all forms of payment, your business can enjoy a number of advantages. Such as:
Improve your cash flow
By offering multiple payment options, you make it case study format in 2023: 6 key elements for better results for your customers to make purchases and speed up the receipt of their payments . This means more money is coming into the cash register, preventing your company from going into the red.
This way, you help to maintain stable cash flow , bringing more security and possibilities for innovation to your establishment.
Increased sales conversions
By offering different saultdata methods, you reduce the possibility of cart abandonment due to lack of options . This increases the chances of sales conversion, allowing customers to complete their purchases quickly and allowing you to receive the sale amount securely.