Ethical Aspects & Social Responsibility in B2B Online Marketing
General ethics follows the basic idea that we should not do everything that we can do as humans. It is […]
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Everything starts with the Ideal Customer Profile
After the ABM approach has been determined, the actual ABM process begins with defining the most promising accounts and decision-makers.
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Account Based Marketing in B2B: Is Inbound Marketing Dead Now?
In addition to classic inbound marketing measures, more and more B2B providers are also using account-based marketing. As a unique
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Direct communication via social media
Social selling is an effective way to generate leads. Unlike cold calls, the interested party determines the moment of contact.
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B2B lead generation with social selling
Wearing down sales staff with cold calling? B2B lead generation This method has become obsolete thanks to efficient alternatives. In
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Accessible websites for B2B brands
Around 30% of the population has visual impairment, motor impairments, struggles with concentration problems or suffers from limited reading skills.
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Emotions in the B2B sector
More communication and advertising will not win more customers in the long term, as these campaigns without emotional added value
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Emotions in B2B online marketing: Neuromarketing: top or flop?
Emotions always play a role in customer communication – that’s no secret. But how can these emotions be used in
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Efficiently connect systems and digital applications
The API management platform links the existing systems with the target systems. Unlike point-to-point, only one API needs to be
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API management in B2B marketing
Departments in B2B marketing companies undergoing change, such as marketing, are required to bring digital solutions and services to market