Optimize your website Your website shouldn’t just be pretty. It should be brazil phone number list designed to be found on Google and convert visitors into real contacts . This means having specific pages for each service you offer: criminal lawyer, family lawyer, labor lawyer… Create specific pages tailored to high-quality searches and keywords.
The more targeted your content is, the easier it will be to appear in specific searches. Competing for “lawyer in Madrid” isn’t the same as competing for “lawyer specializing in layoffs in Madrid.” The latter is more specific, has less competition, and higher search intent . It’s also key that your website is fast, accessible from mobile devices, and has visible contact forms. Every little detail helps ensure that whoever finds you stays with you .
Here’s an example taken from the Google Search Console tool for one of our clients in the legal sector. As you can see, over time, they’ve been appearing for more and more keywords and have increased their organic clicks. They’re currently receiving an average of 180 new cases per month.
Optimize your website Work on local SEO to appear in your city
Appearing in Google Maps and local search results is essential. Create segment your audience segmentation and optimize your Google Business Profile, collect reviews from satisfied clients, and ensure you have the same information in all online directories . Being well-positioned locally allows you to attract people who are urgently searching for a lawyer “near me.”
Create content that addresses common legal questions
Thousands of people search Google every day for answers to legal questions. What happens if I don’t pay my pension? How does unfair dismissal work? Can I apply for Spanish citizenship? If you create articles that address these questions, you’ll be attracting qualified traffic , demonstrating your expertise, and building trust before even speaking to the client.
Digital marketing strategies that really work for lawyers
Google Ads campaigns for legal services
Google Ads allows you to appear right when cn leads someone searches for your services. For example, if someone types “inheritance lawyer in Valencia” and you have an active campaign, you can be the first result they see . Of course, it’s important to target keywords well, write effective ads, and direct users to pages optimized for conversion. Ideally, you should combine organic traffic with specific paid campaigns. Everything will depend on your budget, although organic positioning is the priority.