In marketing, we call the process a consumer goes through from the moment a need arises until it is resolved by purchasing a specific product or service. Throughout this process, the consumer goes through different stages : first he becomes aware of the need, then he investigates and considers different […]
Offer better information about your products. The objective is to generate trust and make the client very clear about what they are going to receive. You should also include detailed information about your shipping and return policy in a prominent place on the web. Improve customer service to reduce frustration […]
In the ecommerce sector, online purchases that remain unfinished for any reason are called “abandoned cart” . That is, the user has entered the store and has started the purchase process by depositing. One or more products in the cart, but has not taken all the necessary steps to formalize the conversion. For […]
Eye! You do not have to use only one attribution model in ecommerce, there are organizations that look at multiple models , and even combine them, in order to compensate for the weaknesses of each one. Before choosing yours, we advise you to do trial and error tests until you find the ones […]
There is another attribution model in ecommerce that can be very useful. It is known as a data-driven model . It is very common that, before making a purchase or other valuable action. Users click on different ads or interact with them in different ways. This model assigns the value of each touch point […]
This model gives more value to the first point of contact that a customer has with the brand. If, for example, their first interaction was clicking on an ad from one of your campaigns. This action is considered the one that converts the most. It is perfect for stores with […]
El primer paso para vender más y mejor es entender qué necesitan nuestros clientes potenciales en cada momento. Para ello, tendrás que tener claro cuál es el recorrido de los clientes desde que entran en contacto con la marca por primera vez hasta que se fidelizan.Crea un buyer persona. El […]
HubSpot is a tool that basically allows you to manage content (CMS) and manage customer relations . In order to be able to carry out these tasks in a simple and practical way. HubSpot allows you to integrate other software or applications. This is precisely what HubSpot integrations consist of. Adding functionalities […]
To create sales pipelines in hubspot, you need access to edit your account’s property settings. Deal pipelines are included within hubspot’s free crm tools , but to create additional pipelines you’ll need to have a sales hub starter, professional, or enterprise account. It helps the marketing and sales teams to […]
A CRM in the cloud works just like any other customer relationship manager, only in a much simpler way and with many more possibilities. With a username and password, any member of the team (regardless of the field in which they work) can access it, whatever the time and with […]
In general, a CRM (Customer Relationship Manager), in Spanish “customer relationship manager. Is a tool that allows you to organize. Automate and synchronize all actions and data related to customer interaction from the same place. . CRMs offer a large number of facilities to organizations. Since they can store a large […]
HubSpot Contact Lists is, as the name suggests, a HubSpot feature that allows you to create a list of contacts or companies based on property values or characteristics that are useful or relevant to your brand. These lists allow you to speed up and facilitate the sending of emails, but they also […]
