How to use UGC to boost your brand Now that you understand the benefits of UGC, let’s see how you can use it to boost your brand: 1. Encourage customers to create content The first step to using UGC is to encourage customers to create content. This can be done in several ways, […]
User-generated content refers to any content created by customers, fans, or users of your product or service. It can take many forms, including photos, videos, comments, testimonials, and reviews. In general, UGC is considered more authentic and credible than content created by brands themselves. The benefits of UGC There are many benefits to using […]
Sales funnel benefits Improve the productivity of your company Implementing a sales funnel strategy in your business will, on the one hand, make the team establish deadlines for action , ensuring that each of the actions is organized and, consequently, greater productivity . This order, as well as establishing the […]
More integrated and coordinated team For a successful sales funnel, it is essential that each and every one of the team members, both sales and marketing, work together and in harmony . Therefore, integrating this type of strategy into your business is a great way to create cohesive and brilliant […]
A kam or key account manager is the person in charge of managing the most important accounts of a company . These can be both those that represent a high turnover and those that are of interest at a strategic level. The goal of this professional is to make sure […]
In addition to the aforementioned functions of the key account manager, this professional is also in charge, internally, of leading the company’s sales team and directing each of the business projects . Therefore, the kam does not work alone within its organization, so it must also be capable of giving […]
What is business to business or b2b in sales? Business to business or b2b , literally “From business to business”, refers to sales between companies, that is, transactions between manufacturers, manufacturers and distributors or distributors and retailers. Instead, sales that are made directly to consumers are called b2c. B2b marketing […]
The Revenue Operations method consists of integrating marketing, customer service and sales actions into a single strategy with the aim of aligning the three teams and improving both the productivity and growth of the company. According to the traditional method, each of the three teams carries out their work independently, […]
Shopify has a free 14-day trial so you can see how it works and see if it’s the solution you need for your ecommerce. Then, you can choose between 3 different plans depending on your situation: Basic plan ($29 per month). It allows you to create unlimited categories and products […]
It is important to understand that a sales professional is not going to fulfill all the characteristics of one of the 5 types of salespeople that Adamson and Dixon established. Typically, it has one or more attributes of each type. The key is to know which profile you share the […]
This is one of the main differences between both CRMs. Hubspot has a greater range of tools , including marketing and sales automations, as well as customer support functionalities. Instead, Insightly focuses more on management tools, both project and sales . This makes the first one better suited for all […]
