The most popular platforms for online advertising are Google Ads and Facebook Ads, but there are also others that you can test. If an SEO strategy requires more time before it starts generating results, with paid advertising you can instead obtain an immediate return. Of course, this will only happen if you have set up your adv campaigns correctly, however here we quickly run through the main advertising media at your disposal:
Google Ads
Google Ads is Google’s paid advertising platform, guatemala phone number library also known as pay-per-click (PPC), through which you can intercept users who are looking for the products or services you sell. These are users who have a high purchase intent, that is, they are in the lower part of the acquisition funnel and therefore will be more likely to convert than users coming from different advertising media (e.g. DEM, native, social adv, etc.). The payout is based on CPC, that is, you pay for the click made by the user on the ad displayed on the Google Search or Display network.
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YouTube
There are over 1 billion users on YouTube . Plan an advertising an audience with enormous potential to reach through advertising. On this platform, the advertising format is mainly video, in TrueView mode with which you only pay when someone watches your video for at least 30 seconds (or your entire video if it lasts less than 30″) or if they interact with it, such as clicking on product cards. As you may have seen with your own eyes, these ads are skippable after 5 seconds and obviously many users will choose not to watch them in full. However, due to the type of payout and targeting of the Google Display Network, you can take advantage of the significant advantages of the video format and add a very effective medium to your media planning.
Facebook Ads
With Facebook Ads, you can plan targeted ads on belgium numbers Facebook , Instagram , and Messenger . It is particularly effective for those businesses that are completely new and for which there is not yet a demand, or a search volume on Google, because it uses Facebook’s interest-based targeting to reach the target audience. It is equally effective for all other types of businesses because it allows you to monitor the user’s customer journey and reach them while they spend their time on the world’s leading social network.
Retargeting
If a user lands on your site after clicking on an adv and then abandons it without taking the action we want, then you may have lost them forever. Unless you have activated a retargeting campaign . All users who land on your site and who do not take any conversion. Plan an advertising action (newsletter subscription, free trial request, filling out a form or purchase) are hooked up to a cookie through which it is possible to “chase” them as they navigate on Google, Facebook, etc. Retargeting is a very valid tool for re-engaging potentially lost users and reintroducing them into the conversion funnel.