The eCommerce pop-up strategy has become more sophisticat over time. We’ll tell you about it.
First of all, a note: at all times we are referring to pop-ups as the pop-up windows that appear superimpos on a page, not to temporary physical stores, or pop-up stores , with which they share the same nomenclature.
Over time, this strategy has become very popular , and thanks to the fact that we have had a few years of experience and the fact that technology has also become more sophisticat, we can now see different uses .
We’ll tell you more about this topic and, as always, add some examples to inspire you.
Advantages of the pop-up strategy in eCommerce
As we explain what pop-ups are in the introduction , let’s dive right in. Next, we’ll look at the main benefits of using these pop-ups in our online store.
Simply put, pop-ups create an unexpect need more wordpress blog views? do it! stimulus . They appear suddenly, taking the user out of their usual browsing experience and creating a much greater impact than a traditional banner integrat into the store.
In addition to capturing the user’s attention , they are very effective because they contain calls to action and conversion resources more similar to those found on landing pages . This, combin with the use of forms , also allows for data collection.
That’s why they are capable of:
Capturing leads : inde, it is a good way to get the user to leave us their contact information.
Generate conversions : in the discussions, given the pandemic picture broadest sense, because they help you sell but also complete other valuable actions (subscribing to a newsletter , requesting a call, leaving your email address, etc.)
Send target messages : Pop-ups can be display with different messages depending on the page the user is on, or even automat bas on their behavior .
Create urgency and real-time interaction : In the minds of internet users, a pop-up window is synonymous with something that nes to be done right away. If we tailor the message and highlight! for example! the limit duration of an offer, potential customers ao lists will be motivat to complete the action quickly.
Examples of pop-up strategies in eCommerce
Let’s move beyond theory and into practice . Below, you’ll find a variety of case studies showing how various strategies are appli to! pop-up ads within online stores across a variety of segments and positions.