Uploading videos with poor quality , highly compress, blurry, or with poor sound…
Videos and photos with watermarks , Instagram doesn’t like them at all.
Don’t use clickbait . Your content should be consistent in its message from beginning to end and deliver what it promises from the start.
Sensitive topics, such as those relat to health. Is this type of content allow? Yes, but it won’t be promot by the new algorithm.
Who can we look up to?
There are so many brands doing amazing things on Instagram, we could recommend hundrs of eCommerce accounts, here are some examples to inspire you:
Coconut Bowls
@Coconutbowls is a company that sells kitchenware made from coconut. It’s sustainable, ethical, and handcraft .
Why will it do well? They’ve opt for offer an incentive to encourage completion the reel , with short formats, super-meticulous technical and artistic approach, and they’re providing a little something extra for their community by including a healthy recipe in each post that can be enjoy in one of their containers.
Of course, it’s all original content and made ad-hoc for your channel .
B Bath and Beyond
The Instagram profile of the online store @bbathandbeyond , although it already has a significant number of followers, has all the cards to skyrocket thanks to this algorithm change.
Their content is fresh, curat, and often manages to bring a smile to your face. Their “trick” is that they know their target audience very well, so all their videos and photos are carefully thought out.
Pay special attention to the iting the power of collaboration of their videos; they have a lot of stimuli, transitions, effects… the narrative is fast-pac so as not to lose the user’s attention .
This isn’t just a trend now; it’s ao lists only going to get bigger, because social mia users ne a boost to watch full videos and not skip to the next one.