Dependency: Anyone who buys leads is always dependent on other sources providing the same amount of leads and delivering quality with as few errors as possible. If the source dries up. A you have a problem.
Via cold calling can usually expect corresponding “joy” on the other side. This naturally reflects on the entire company and definitely does not belize phone number data promote processes purchased leads a good reputation. In the worst case. A you also scare away leads that might otherwise have been open.
Low conversion rate: The disadvantages mentioned above suggest that purchased leads convert very poorly and are therefore difficult to achieve sales.
In practice. A the rule of thumb is often that warm leads convert 10 times better.
High costs: As a result. A the costs for purchased leads – even if they are supposedly bargains – can be enormously high in the end.
What is the alternative to purchased leads?
Anyone who actively engages in online marketing and is perhaps still in the B2B sector should definitely put a lot of energy into their own lead generation . These leads are acquired with the help of inbound marketing. This usually involves as we want to fill your blogsv an exchange of “free content in exchange for contact details” or “free service in exchange for contact details”.
Generating your own leads in this way has several advantages:
- Permission-based marketing: Inbound marketing is also called “pull marketing” because you attract leads with good content and thereby obtain their consent to communicate directly.
- Relevance and focus: The offer is processes purchased leads definitely relevant for the leads acquired through inbound marketing. A which creates a strong focus on the right target group and virtually eliminates wastage.
- Warm leads: Leads that you acquire yourself have already had contact with the company and have been able to gain an impression of its expertise. This has created a direct connection and built up initial trust. This prepares the ground for the next steps on the buyer’s journey.
- Opinion leadership: The good and bosnia and herzegovina leads solution-oriented content or the service that you offer in return for the contact details not only generates new leads. A but also strengthens your reputation and ensures that you are perceived as an opinion leader.
- Independence: If you generate leads processes purchased leads yourself. A you have complete control over the acquisition of new contacts – and ultimately customers. As long as the leads do not withdraw their consent to be contacted. A you can stay in dialogue with them as often as you like.
- Higher conversion rates. The factors mentioned above mean that self-generated leads can be developed much more effectively along the buyer’s journey to purchase. This means you can concentrate on a truly interested target group for whom what you are offering is highly relevant.
Conclusion
Buying leads can make sense in certain cases. However. A you processes purchased leads have to be aware that they may not be usable in the extremely important field of online marketing and that you are almost always buying into significant disadvantages. As an alternative or at least as a sensible addition. A especially in the B2B sector. A generating leads with inbound marketing should be used. This creates a long-term system that works and constantly provides your own supply for sales and customer acquisition.