Perishable product : Natural ingrients have the disadvantage of being less durable. This affects the company, logistics management, and the user, because unlike commercial fe, the product must be stor securely and cannot accumulate large quantities.
the goal must be to build customer loyalty to ensure a sufficient order volume. One-time purchases don’t allow for consolidation, and the nature of the product is ideal for creating a critical mass of customers who buy month after month.
Positioning in a high-price segment :
the competition moves at much lower prices per kilo and uses the same claims (organic, healthy).
With all this in mind, the conclusion is that the optimal way to market the product is through an online store. Why? Basically, because it’s the best way to control the entire distribution chain and because, by working directly with the customer, establishing a subscription model with recurring purchases is simpler.</p>
Regarding the third point, positioning, the online channel is perfect for promoting awareness, relying on research, showcasing the people behind the brand, empathizing with the customer… and creating a pers
INSIGHT : Subscriptions for products this prevents unnecessary information from going that are purchas on a recurring basis are already a near-perfect model, but if they are also products with a short life cycle (even if they can be frozen), conceiving the business as a ser
The online store
Don’t expect a classic online store with its search engine and categories. It works in a completely different way .
The main model is through a subscription
The interesting thing is how the you have previously stated that high inflation offer is generat. It’s a somewhat lengthy process compar to what we’re us to! but it’s handl in such a personal way that it even feels short.
They could simply ask us about the dog’s bre and weight ! but through the tool, without us realizing it! they obtain much more information (age! character of the animal, client’s objective, etc.).
At the end of the process, we preview the recommendations! in bags like the ones we’ll receive, with the pet’s name on the label . All that’s left to do is add them to the cart and check out .
INSIGHT : Personalization is a plus. Something ao lists as simple as customizing! the packaging makes us feel like we own the product.