Check out what new projects and training we completed in the last quarter and learn how we can help you succeed outside the traditional framework of digital marketing.
Digital marketing, i.e. communication and sales in online female database channels, is our passion, our space to create innovative strategies and achieve success in online channels for our clients.
We know that Socjomania is known for training and workshops in this area, but we do much more!
Check out what new projects and training we completed in the last quarter and learn how we can help you succeed outside the traditional framework of digital marketing.
AI for the Pharmaceutical Industry
In today’s rapidly changing world of technology, one of the promising areas where artificial intelligence (AI) plays a key role is the pharmaceutical industry.
AI brings with it the potential to revolutionize research processes, drug development, medical diagnostics and many other aspects of the sector.
What was our role? We took care of the entire process, designing and running the workshops:
- We designed a workshop where participants worked in groups on their case, using various tools – including ChatGPT, Midjourney, Scite.ai, graphic programs, etc.
- We have pointed out the benefits of using AI in the current work of a marketer, but also the risks that result from it.
- The goal was to present the capabilities of current tools and practical learning of tools, which can improve many areas of everyday work. AI is no longer science fiction, but a reality in which we must find our way. We do not have to be afraid of it, we just need to know how to use it in practice.
At the very end, together with the client, we created a code for using AI in the organization, which is the basis, something they refer to and know how to use this knowledge.
Customer Journey Development Cycle for Banking
In today’s competitive banking environment, it is options and derivatives trading crucial to understand and effectively manage the stages of customer journey development .
Understanding the needs, motivations, problems and concerns of customers at various stages of contact with the bank, regardless of whether they are new or regular customers, is crucial. Financial institutions that are able to respond to these requirements achieve a competitive advantage, which leads to an increase in both the number of new customers and the retention of existing ones.
What was our role? We conducted a two-day belgium numbers workshop on Customer Journey, mapping customer experiences in theory and practice.
The workshop participants included a variety of representatives from sales, marketing, promotion, communications, internal processes and other departments; a full representation of various organizations within the company.