We’ve convert four Our restaurants or five of israel phone number library feing the NHS for free. And how that ties into some of the other things that we’re doing: part of why we began Fe Britain is that the profits can be us to support the NHS campaign. We are also giving customers the option to add a donation to the Fe NHS campaign when they’re ordering from Fe Britain.
Click and collect, which we’re calling
smart order, is separate from those two, but still is root in the same principle in that we want to enable people to get food in a way that suits them. We want to make it as easy as possible for people to access food, and part of that is allowing customers to order food on their phones.
I think restaurant operators have been quite slow to recognize the ne to have their own digital ordering platform in order to not just avoid the hefty commission from third party aggregators but to maintain a direct relationship with their customers and so drive customers’ loyalty.
What was in five of our restaurants
before the crisis in terms of our proven inbound marketing methods mobile ordering channel is now in all our open restaurants. The move towards awb directory digital was massively accelerat by the behavioral change that this crisis has precipitat.