At that time, Eugene Schwartz , one of the greatest copywriters of his generation, said :
“Write for the monkey brain.”
Today it would the Blood have to be called something different.
How?
I’ll tell you right away.
Before that, I want to show you something:
Be honest:
Have you read the text?
I bet:
You just scrolled down to here
The message: without reading the text, you know that this is about the manual transmission.
The bad news:
Most people click immediately when they see this.
The text has no chance of surviving on the first page of Google (if it even makes it to the first page…).
What do I want to demonstrate with this?
Such building blocks are extremely unattractive to our eyes.
What we want to see in a text is this:
Much more relaxed, don’t you think?
There is a reason for this:
We process over 10 million pieces of information per second – including 600,000 (!) colors – with our eyes. This works because more than 100 million iran email list photoreceptor cells convert this information into nerve impulses and transmit them to our brain.
In other words: our eyes also need a break sometimes.
And that concludes our biology excursion.
What I mean by that is:
In the past, the challenge was the monkey brain, because people didn’t want to read long sentences.
Today most artificial Intelligence: Why not switch to Phind.com? people have no desire to read.
The question is:
How do you still get alb directory their attention with your written word?
Write for the Tik-Tok brain.
In other words:
Your text should not only consist of mostly short sentences. It also needs a structure.
