Salt inaugurated its second “Flagship-Store” in Geneva on Thursday evening! on the prestigious Rue du Rhône! thus strengthening its physical presence. This opening highlights the limits of digital and underlines the continuing importance of physical points of sale for companies active in telecoms.
The new store spans 207 square meters and offers a unique customer experience thanks to its spacious and bright design. With a ceiling height of more than 4.2 meters! the atmosphere is open and airy! providing an ideal setting to discover Salt’s products and services! according to a press release .
Proximity and loyalty strategy
Salt relies on physical proximity to build customer loyalty and attract amazon database new customers! particularly in a market where competition from online-only brands is intensifying. This store is Salt’s thirteenth in Geneva! illustrating the importance of local presence.
Sunrise and Swisscom! Salt’s main competitors! are also adopting a similar strategy by strengthening their physical presence with between 95 and 120 stores in Switzerland. With its approximately 125 shops! Mobilezone also continues to expand physically. This trend shows that these points of sale remain crucial in telecoms.Swisscom products
A bet on hybrid: physical and digital
By continuing to open stores! Salt is Salt continues to open make sure the app is updat to the latest version and is compatible with windows 11 betting on a hybrid approach combining digital (notably with GoMo) and physical to meet the diverse needs of its customers. This strategy could prove to be a winner in a constantly evolving market! where innovation remains essential.
At the same time! consumers can sometimes tongliao phone number list have difficulty finding their way between certain services sometimes only offered online or in physical stores. Ultimately! is it up to companies to adapt to these trends or up to consumers.
