The use of TikTok by respondents In the case of generation Z, among the Capterra survey respondents, TikTok consolidates itself as the social network most used by this age group, displacing platforms with more market time, such as Instagram (19%) and Facebook (17%). In addition to TikTok, another video social network has a relatively good presence in Brazil. This is Kwai. If the first became popular for its little dances, the second became Mobile List famous for its short videos with turnaround stories and moral lessons . Recently, Kwai became the third most download app in Brazil – in the Capterra study, 51% of participants report using it. Also base on short videos with a more popular tone, the social network has a strong presence in states in the North and Northeast and many of the shar videos have a soundtrack base on musical genres such as sertanejo and forró.
Capterra survey respondents
Regarding age, this social network is especially present in the age group of 26 to 35 years old (32%), follow by people age 36 to 45 years old (27%). 5 tips to start using video apps in your strategy – Analyze whether the user profile is in Dubai Email List line with your brand’s audience.often available in social media analytics tools , to understand what is working (or not) in your approach. For what purpose do users use the main social networks? Every digital communication platform serves a purpose. When respondents were ask what activities they use each social network for, Facebook (67%), Instagram (80%) and WhatsApp (94%) were especially use to “send messages and/or check updates from friends, family and groups” . Other social networks have other purposes.
In older generations
It is noted that, in these cases, people prefer to use the platforms for the purpose for which they were creat, displacing activities such as “following influencers” or “following celebrities”. The favorite social networks of each generation As previously mention, the Capterra study identifi that the social network most use by Generation Z, born from 1996 onwards, is TikTok (21%). There is also the presence of Pinterest (20%) and Instagram (19%) among the platforms mainly use by this generation. In the case of generation Y (or Millennials), born between 1978 and 1995, there is also a strong presence of video platforms. Snapchat (57%) is one of the top social networks use by this generation, follow by Kwai (54%). In older generations, the use of traditional social networks is observ.
