Good content is a real bottleneck for many companies in online marketing! This is no different with blogging. This is why many blogs become orphaned quite quickly after an initial filling with posts and are rarely updated with content.
Although the quality of the content and its SEO strategic orientation are definitely the most important things to attract as many good visitors as possible, it is also essential to publish posts on the blog regularly and consistently.
We often find that a certain fatigue sets
In after a blog launch. To avoid falling into this bulgaria phone number data trap, you should include blogging firmly in your company’s marketing mix! Otherwise, the blog will become an unpleasant time-waster that overshadows the enormous benefits that the strategic SEO tool brings to your visibility!
Since the effects are not immediately noticeable, you might think that not publishing a blog post for a few months would not affect the whole thing. Sooner or later, however, this will definitely be reflected in poor metrics for your search engine visibility and other important KPIs.
If you follow the recommendations from SEO strategic orientation are inbound marketing, three to four blog articles per month are ideal.
In our experience, however, most companies singletasking: doing less to do more do not overcome this hurdle, or at most only do so for a short period of time. You should be honest here and think long-term: consistently publishing at least one good article a month will definitely have a massively positive impact!
5. Lack of promotion
Anyone who blogs to make a difference in marketing should not only invest energy in content production, but also actively promote the blog.
In particular, promotion via social media is an important lever for increasing your visitor numbers.
Well-made teasers for blog posts in the form of click posts are, for example, a great format in the content mix for social media. This is a useful way to use a social media channel and also attract good traffic to the blog pages.
The same applies to your own email distribution list: many companies put a lot of effort into creating a regular newsletter, but in the end many SEO strategic orientation are recipients don’t even want to have it in their inbox.
It would be more relevant for the target group to share helpful, technically interesting information from the blog and to “pull” existing email contacts back to the website.
The marketing software HubSpot, for example, offers the option of automatically sending emails with blog teasers to your own email contacts as soon as new blog posts are available. This also brings traffic to the blog and strengthens its reputation.
6. No conversion opportunities
Anyone who runs a blog that is helpful and relevant to their target group will more or less automatically attract good, qualified visitors to their website.
It would be a big mistake if you don’t have any options on your blog pages to generate new leads from these (anonymous) visitors.
If the visitor does not come across the next logical step in the blog, such as a download or registration for a webinar, in most cases they are willing to leave the page without taking any further action. That is why it makes sense to integrate so-called “calls to action” (usually abbreviated to CTA) into blog posts. These calls to action are usually buttons or image banners that link to a thematically appropriate, further offer (e.g. white paper, checklist, consultation, etc.). This offer is usually placed on its own page, a landing page , where visitors can request it or download it using a form (= lead generation).
This is how you turn blog readers into leads and successfully use inbound marketing !
7. Too little stamina and patience
Blogging is not a sprint, however, but a marathon. Companies that start blogging should therefore be aware that this is an ongoing process that will bring massive benefits in the medium and long term, but hardly any in the short term.
For initial success in the form of measurably SEO strategic orientation are increased traffic, better rankings and new contacts, you should plan at least half a year, preferably a whole year . It sometimes takes many months for blog posts to achieve bosnia and herzegovina leads really significant results on Google. But then they can often become a first-class source of high-quality visitor traffic to the blog or website for years to come.
So if you start blogging with too short-term, impatient expectations, that is a mistake that, in the worst case, will lead to you “scrapping” this important, useful marketing measure.