Do you know what a sitemap is and its importance for the positioning of a website’s pages in Google results?
To make it clearer, what a sitemap is, let’s say it’s a file that works as a “map” of your website’s URLs. Its function is to map and “show” search engine robots how the pages are structured and everything that is in them.
Therefore, the sitemap is directly linked to SEO (Search Engine Optimization), that is, if you want your website to appear in Google search results, it is essential to have a sitemap.
In other words, without a sitemap, your website is not read by Google and, consequently, does not appear to users as a possible search result. And we know that a company that is not, does not sell!
Understand better what a sitemap is and how to implement it
Knowing what a sitemap is is the starting asia mobile number list for understanding how the world’s largest search engine, Google, works and positions a website’s pages in its SERP, which is the list of results for a user’s search.
Before I go into detail about how to implement a sitemap, I’ll take a moment to explain. It’s important to understand that SEO practices are broader than you might think. In addition to the file with your sitemap, you’ll also need to develop content with keywords. Choose and name images correctly, avoid numbers and special characters in URLs, and other techniques that.
Another important point is to note that the sitemap is not an immutable document. It is constantly so that Google’s robots understand that they need to periodically visit your site to register new pages.
If your website has a news section or a blog, for example, this sitemap needs to as new content is .
It is worth remembering that only pages that are in the sitemap can in Google results, which is why it is so important to include everything in this document.
READ MORE: What is SEM?
Now that you know what a sitemap is, let’s look at the formats.
Creating a sitemap is not as aren’t high quality as it seems. You can create it manually using a notepad and some tags, including <urlset> and </urlset>. If you prefer – which is also the most recommended way – you can use tools, such as the plugins available on the WordPress platform.
The sitemap can have different extensions, the two most common being XML and HTML.
The HTML (Hypertext markup language) version is, let’s say, user-friendly and presents Google with some usability principles and navigation experiences that the website pages offer to the user.
Depending on the size of the website, it is possible to create different sitemaps by dividing the URLs by themes, for example.
In terms of SEO, a sitemap has a number of advantages. Because it concentrates all of the site’s URLs – or those that you want Google’s robots to know – it allows the search engine to index the site faster and monitor updates to the site more effectively.
READ ALSO: What are the basic requirements for good on-page SEO?
Want someone to take care of your sitemap?
All SEO strategies, as b2b phone list as the sitemap, are part of Leelah’s day-to-day. Therefore, if you need help improving your website’s performance and page positioning, come and get a digital marketing consultation with us! We will identify your goals and build a project to help your company achieve the best results!
We at Leelah have professionals specialized in different digital marketing strategies and success stories that show some of the results we have obtained.