A bounce rate that’s too soft bounce high can damage your reputation. Having consistently high rates is a red flag and can cause your emails to end up in spam.
A is less prohibitive than a hard bounce or , and that’s what we’ll talk about in this article.
Here’s what you need to know about soft bounce and how to handle it.
What is a soft bounce?
A soft bounce (also known as a “temporary delivery failure”) is an email that is returned to the sender due to a temporary problem.
Think of a as a momentary crash , phone number databasephone number databasewhich is why it’s important to keep track.
Technically this means that it was accepted by the recipient’s server, but bounced for one of these reasons:
- The recipient’s inbox is full
- The domain name does not exist
- Your email is too large
- The recipient’s email server is down
- Your inbox is inactive or misconfigured
- Your email SPF , DMARC , or DKIM is not configured correctly .
- etc
A soft bounce is not a permanent failure, like a hard bounce .
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Why avoid soft bounce?
Can be irritating because it is unpredictable and can significantly affect the success of your email campaign.
Receiving a unfortunately reduces the reach of your campaigns.
Additionally, if you send too many soft bounces over time, it will negatively affect your sender score and IP reputation.
Typically, a high rate basically tells your soft clean email bounce email provider that you’re untrustworthy and impacts your email reputation.
In turn, this affects your domain’s reputation, and we don’t want that, do we? Especially in email marketing campaigns or email automation.
Therefore, be sure to maintain a good email deliverability rate for current and future campaigns.