When selecting Target Channels, you need to set up the settings for the channels in which the ad will be display Specify the strategy Target .
- language – for now only Russian can be use;
- topics or specific channels. If topics are phone number list use, the messenger will select channels itself (base on the topic of your channel). If specific channels are select, you will need to add links to them yourself;
- Exceptions for topics and channels. You can specify which channels should not display ads for which topics, or specific channels where ads will not be display.
When selecting Target Users, you need to set user parameters:
- the country where they are locat. The platform localizes users by IP and can block ads when using bypass services. For now, users from Russia can only add Russia;
- location – currently only cities and regions from Russia are available;
- application language – what language the user uses on their device (any language can be select);
- interests – the topics of channels to which users are subscrib are take into account;
- exceptions: topics and specific channels.
Since 2023, the platform will have the ability to target by country and location.
But it is not yet possible to make the settings in the two sections (for users and channels) overlap. You can only choose one targeting method.
Completion of placement
Once all settings are complet, click Create Ad. It will be displayed in the platform’s Personal Account with the In Review subscription.
You need to wait for the ad to be use sms lead generation to retarget website visitors check. If everything is OK, the Active mark will appear. If the ad does not pass moderation, it will be marke Declin. You need to open the settings and see what is wrong (there will be explanations with a link to the platform rules).
The main reasons why an ad is rejected are:
- use of the pronoun “you” and the imperative mood. Specify the strategy: Target This happens quite often, then the ad is quickly reject . It is important for the platform to maintain nativeness and not to intrusive advertising;
- using a large number of emoji. Usually, if there is only one icon, the ad will pass the review. But if there are more emoji, the ad may be rejected. This should be taken into account;
- using more than one exclamation mark. If the ad doesn’t work, remove the extra marks and replace them with a period;
- use of template epithets like “the cheapest” or “this will change you forever.” This can also be considered imposition, which the site does not welcome;
- inactive bot in the link. All links must be active and working. The bot must respond correctly to commands. You cannot use bots that immediately transfer to another resource or with which you cannot contact.
However, placing and displaying Telegram ads is not all. It is important that the ad is effective. To evaluate this parameter, analytics must be carried out. This can be done on the platform itself.
Analytics in Telegram Ads
This is a separate section on the it email list platform that allows you to evaluate the effectiveness of advertising at two levels: by account and by a specific ad.
Account Analysis
The platform has a summary table with statistics on various indicators. You can also view all the ads that were launch on the platform, even if they are no longer active. However, there is no way to visualize the data and download the report as a separate file.
However, you can study the graph with reports and the number Specify the strategy: Target of subscriptions after the launch of advertising. The graph is located on the Manage budget page, on the statistics tab. It displays statistics for the month. You can break it down by day. This report can also be download.
Advertisement Analysis
You can study the data on a specific advertising message. To do this, you need to open the Info section. It also shows views and subscriptions. This report can also be download.
But the platform does not provide information about the subscribers themselves. You cannot see their interests, location, and other parameters. You cannot see which audience has subscribed to your channel, or how targeted it is. You can only see general statistics on the number of subscriptions. Thanks to the breakdown by days, this allows you to analyze the period in which advertising was most effective.
Setting up Telegram Ads is not that difficult. Specify the strategy: Target The main thing is to decide on a budget (the purchase method depends on it) and correctly configure all the parameters. However, if something is wrong, you can always adjust the ad after rejection. But in any case, it is better to do everything correctly from the start. To do this, just carefully follow our instructions and take your time when working on the platform itself. It is better to double-check everything or clarify it several times.
Wishing you successful advertising campaigns!